We love sports. All sports. Yes, even THAT sport. So when ESPN called to see if we could refresh the ESPN brand package used on everything from Pickleball to Indoor Street Skating, we couldn’t have been more excited.

Unable to create a custom package for each event, we felt it was important to bake into the design a system that allowed every sport to feel special - we see you Cornhole. We grouped the events into categories like urban, outdoor and arena sports so that we could give each game more personalization through color and texture.

 Trust The Process

Designing this package was a great way to experiment with a few elements. We wanted to see how much personalization we could have with each sport, while still keeping it easy to use on the fly for the graphics operator on the other end. Ultimately all of this exploration got us to our final result.