As the premier global association for entertainment marketing creatives, PromaxBDA recognized the need for an updated brand identity and overall architecture as a crucial component for future growth.
The PROMAXLogo embraces an unearthed confidence by balancing angles and curves into a compact whole, without feeling over-designed.
The X in the PROMAXLogo represents the convergence of two of our most important brand pillars: Community & Growth. Metaphorically, they may also be viewed as the Anchor & Activator, respectively.
Sub-brands are activated by connecting
it to the logotype through the ////.
