Nowadays, branding is about much more than ownership. Brands have become symbols of personal IDENTITY. They fulfill the fundamental need of belonging that simmers at the core of human existence. The transparency of the internet age is changing branding once more; brands need to have a purpose that’s easily understood and shared. They are publishers of their own narrative. And the best ones set themselves apart with a clear moral compass.
Read MoreDuring the winter months, I have come to take the ferry to work, from the Brooklyn Navy Yard to the Financial District in Manhattan. And every morning, I am greeted when I step onto the boat and wished a great day when I step off of it.
Read MoreOur family has always driven Volkswagens. It’s the car of the people. Literally. As a doctor, my dad was always conscious of not being disconnected from the his patients. Of being too elite. An Audi was out of the question.
Read MoreI am a graphic designer. Not a political pundit. As a legal alien, I can’t even vote. But I follow politics. And because of what I do for a living, I tend to look at that landscape through the lens of branding, through messaging and design.
Read MoreShortly after I started a design & animation company with my friend David, I wanted to change my name. Not as in change it to ‘Steven’. Or ‘Harold’. But as in: what can I do to send a signal that it’s not BEET?
Read MoreI love the overlooked, the in-between, the seemingly mundane. That’s where I tend to find magic. In an alley between two magnificent new buildings. Behind the famous sculpture. On the subway to a meeting.
Read MoreI spend most of my days distilling concepts into creative platforms strong enough to be turned into visual expressions of a brand. I call it the witchcraft of unearthing the soul of a project and making it tangible through design.
Read MoreI have, over the last couple of years, first with horror, then hesitation and, finally, a fair amount of happiness, gradually taken over the role of company narrator. Which includes case studies and, more recently, social media across the board.
Read MoreI have, over the last couple of years, first with horror, then hesitation and, finally, a fair amount of happiness, gradually taken over the role of company narrator. Which includes case studies and, more recently, social media across the board.
Read MoreA couple of years ago, A&E approached us with a new kind of challenge: help with promoting their first scripted show, BATES MOTEL. After an intensely collaborative process, we ended up with a uniquely cohesive campaign.
Read MoreI have been thinking about ‘visions’ a lot lately. And not just because of the current political environment, where 2 different ‘visions’ are laid out daily in stark contrast. It’s something I’ve been thinking about for a while and have been asked about recently.
Read MoreA couple of hours before I was slated to speak at Motion in Santa Fe last month, my son fell on the playground. Not far. But HARD. Ambulance, ER, dentist visit, Cornell checkup. And countless encouragement about how scars are COOL.
Read MoreI bike to work across the Brooklyn Bridge every day, weather permitting. I love it, oblivious pedestrians swording selfie-sticks and all. It reminds me, despite daily doubts and desperations, that I have made it from a small Swiss village to the grandest city on earth.
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